Good morning from Dieline’s editor-in-chief, Bill McCool. Here’s your daily side serving of design news, short musings, brand stuff, and forgotten ephemera.
Please be gentle with me. I live in New England, and I just filled up my oil tank, and the coffers are very much empty. I am now in a fetal position, crying.
Listen: Chef Boyardee is the equivalent of kids’ dog food. I was raised on oversized cans of Beefaroni, and just like Kraft Mac n’ Cheese, my body just won’t accept these things anymore. That said, boy, this redesign from Little Big Brands goes hard, and it’s maybe one of my favorites of the year. Way to hero the Chef and make it look like he’s holding an extra-large plate of beef ravioli on steroids. Some days, the ravioli eats you! No notes.
That fancy gelatin brand with the beautiful packaging, Gelee, recently dropped two new flavors, Yuzu and Raspberry with Smoked Sea Salt, and that makes for a pretty tasty (albeit overpriced) dessert.
I feel like this is the future we were promised, i.e., Big Macs delivered via drone. Instead, we have rising energy costs (see above) and measles outbreaks.
It’s cool, y’all. We have a very high-IQ president who can monitor the AI landscape without introducing any sort of regulatory oversight. What can possibly go wrong!
Gee whiz, and here I thought the Guitar Center Contest promising the winner a chance to open for Captain Coward was a hoax.
Peter Max has passed away. Hopefully his 7UP signs will live for years to come.
Can I get a Hell Yea? Hogwater is really real now.
That’s a wrap on Student Week! Here are two more projects I enjoyed: a cicada-starring THC-infused Iced Tea called Nymph, and the cross-stitch-inspired lager Folk. Hire these people.
-Bill