Side Salad: Mark Zuckerberg Ruined Glasses For Men
August 13, 2026
Good morning from Dieline’s editor-in-chief, Bill McCool. Here’s your daily side serving of design news, short musings, brand stuff, and forgotten ephemera.
Hi. Former Pasadena resident here. There ain’t nothing like a Rose City Craftsman, and this one’s a beaut.
Charlotte is back with her monthly column, Tour de Type, and I have to agree: Roberta’s Pizza has some swell typography.
Harpoon’s Flannel Friday is an annual autumn release from the Massachusetts brewery, started in 2016 and named for the informal tradition of employees wearing a flannel shirt as soon as that first crisp fall morning rolls around. This year, however, they’ve switched things up and put a new flannel pattern on the label, as they’ve teamed with another New England legend in LL Bean (yes, it’s the “Bean of Freeport flannel shirt).
Good news: This startup fashion brand made garments that will confuse AI surveillance cameras. Bad news: uh, the patterns are pretty ugly.
Sickdogwolfman designed a new drink for Schweppes: the Lemon and Lychee Coastal Fizz. Would 100% try.
Cue Dolly’s “Why’d You Come In Here?” Jif got a spiffy redesign courtesy of Soulsight.
The term “hobbyamory“ now lives rent-free in my noggin.
I kinda hate how kickboxing hobbyist Mark Zuckerberg ruined glasses for men. I refuse to go back to wearing contacts; that part of my life is over. Also, if you’re Ray-Ban, hoo-boy, probably shouldn’t have gotten into bed with Meta.
I gave Pitchfork’s list the ol’ college try this morning for shits and giggles, but eventually, we all age out of the song of the summer discourse. “Florida Water Blues” and “Wink Wink” are mostly my speed these days, and I can get down with whatever Madonna is still making or a 13-year-old Beyoncé tune. Aside from the Knicks locker room loving it (boo, but happy for you, NYC), I guess I’m inclined to agree that it should probably be “Spend Dat,” but I’m not a fan of songs that reinforce the worldview du jour that’s so readily on daily display and kinda depressing? That said, in this economy, maybe we should all be on the side of scammers everywhere.
Anywho, my real song of the summer is just the new, yet-to-be-physically-released Bill Orcutt album Four Louies Live, which is essentially a blown-out, wordless, maximalist cover of “Louie Louie,” and I would absolutely use it to score a heist picture.
Get some.
-Bill




