Side Salad: MAKE COOKIE BIG
August 7, 2026
Good morning from Dieline’s editor-in-chief, Bill McCool. Here’s your daily side serving of design news, short musings, brand stuff, and forgotten ephemera.
Rudy wrote about Forchewn, a plastic-free instant coffee brand. Each box comes with a tarot card inside that’s ALWAYS right side up.
Mommas, don’t let your babies grow up to be music journalists. NGL, it is bittersweet to watch this era of NYC go away (although that comments section on Brooklyn Vegan should have been nuked from the Earth back in the day). It was another time! Live Nation continues to be gross.
Storefront canopies as sculpture!
Supposedly, the trad wife is “evolving” away from Jet Blue-financed homesteading and into something closer to Lululemon lazy chic.
Here’s some more Coca-Cola / Marlboro hyperbole. Was anyone really “mad” about this?
Are these the 25 items that best explain America? I would add a bottle of Hidden Valley Ranch, the Home Depot skeleton, a leaf blower, and a boarded-up Toys “R” Us that’s a Spirit Halloween 2 months out of the year.
Sometimes it really is as simple as MAKE COOKIE BIG.
Love this illustration from artist Katie Benn on a manila mailer. Also, hard agree. It is too dang hot.
If you put a gnome riding a turtle on a beer can, there’s a good chance I’ll end up buying that beer,
Hot dog—I had a quick jaunt in NYC for an event, and I randomly stumbled on the gates from After Hours! This is also Scorsese’s best film. You know I’m right, too.
Sweetgreen and Fishwife have teamed up for a nicoise salad that comes with this lil’ tin of pricey tuna.
Toodaloo.
-Bill