Good morning from Dieline’s editor-in-chief, Bill McCool. Here’s your daily side serving of design news, short musings, brand stuff, and forgotten ephemera.
Reese’s has compiled what they call the “Trick or Treatiest Streets in America,” supposedly the best 150 streets for haunts, hauls, and, of course, walkability.
The Dungeon Crawler Carl book series was likely ripe for some brand collaboration/partnership/licensing deal, and you probably couldn’t get a better comrade than Maeve, with Young Jerks bringing the packaging to life. Good stuff.
I should stop talking about my dreams of running a video store, but my algorithm just won’t quit! I stumbled upon this gorgeous book of video store rental logos called Videoland, and it’s now on the wishlist.
Why hike up Mount Monadnock when we would go to, uh...Microsoft Data Center Trail? There are some good things that come from their kinds of initiatives, many of which they lay out here in this FastCo piece, but it’s still a drop in the bucket when you weigh the totality of the environmental harm being caused in the first place.
Again, I think it’s a terrific idea to market your talents by asking AI to design a logo for a fictitious company and then showing how you would actually do it by documenting your process and showing the results. The only way to counter all of these CHUD-graphic-design-is-my-passion-smartypants is to keep doing the work and proving to them that design isn’t some afterthought and it takes some real skill to do this job.
Welp, that’s a wrap on Midcentury Design! To be fair though, Mad Men went off the air in 2015. We had it pretty good for a long while.
Established designed the packaging and identity for the beauty brand Beecee, and overall, the bottles have some mighty pleasing silhouettes, and I dig the negative space on the outer packaging.
It’s a good day to listen to some Neil Young.
-Bill.