The thing I never understand about brands that redesign after decades is that kids don't buy the products. Their moms do. The biggest goof besides switching the eye patch (why do that?) is getting rid of the signpost in favor of circles.
Honestly I wasn't a fan of the signposts. They were hard to read and I feel like swapping those out for a treasure map with hints would've added to the experience.
Circles though? Boring. Just because others are doing it doesn't mean everyone needs to do it. This feels like another rebrand that has ripped the soul and character out of the design to replace it with "safe" choices that feel like they might've been fresh in 2018.
All I'll say is we got these in our office and people were snacking on them mindlessly, and it wasn't until I pointed out they were Pirate's Booty that there was any brand recognition. Seems like a great rebrand if the goal is to stagnate sales.
The thing I never understand about brands that redesign after decades is that kids don't buy the products. Their moms do. The biggest goof besides switching the eye patch (why do that?) is getting rid of the signpost in favor of circles.
Honestly I wasn't a fan of the signposts. They were hard to read and I feel like swapping those out for a treasure map with hints would've added to the experience.
Circles though? Boring. Just because others are doing it doesn't mean everyone needs to do it. This feels like another rebrand that has ripped the soul and character out of the design to replace it with "safe" choices that feel like they might've been fresh in 2018.
All I'll say is we got these in our office and people were snacking on them mindlessly, and it wasn't until I pointed out they were Pirate's Booty that there was any brand recognition. Seems like a great rebrand if the goal is to stagnate sales.
I'm also missing the "signposts to everywhere!"