Side Salad: Hell's RFKitchen
July 31, 2026
Good morning from Dieline’s editor-in-chief, Bill McCool. Here’s your daily side serving of design news, short musings, brand stuff, and forgotten ephemera.
Nik Bentel Studio designed a fully functional basketball with a cocktail shaker inside for the Lebron x Hennessy collab. This is also the perfect time for me, a Sixers fan, to remind you that I will be insufferable next season.
Honestly, this Burger King Baby Whoppers campaign is wildly unhinged and weird. Essentially, they dropped an image of a positive pregnancy test on social with zero explanation, and then followed it up the next day with a box of mini baby burgers. It’s unbelievably stupid and lowkey great?Actually, most people don’t want dietary guidance from a dude who collects roadkill for future use.
They made even more of those fake tech company subway ads. Look out for the pop-up on August 8th, New York.
This is how you do matcha.
Saw this described as Air meets Daniel Lanois. That feels about right for the new Prairiewolf album.
Coraz got some genuinely gorgeous packaging from Andrea Ricciarini.
Hi, would you like to hear my super B-movie pitch about armed drones in schools? Eric Roberts, my king, is already attached to play the principal.
True story: I once wrote an After Hours-inspired car chase flick with a limo driver that I very much wrote for Eric Roberts, and through some mutual pals, I randomly met his assistant one night. I gave her my script to pass along to Mr. Roberts, and there were nothing but crickets afterward. I’ll never even know if he read it.
But seriously, I fucking love Eric Roberts. Have you even seen Star 80?
Don’t forget to say rabbit, rabbit when you wake up tomorrow morning.
-Bill