Good morning from Dieline’s editor-in-chief, Bill McCool. Here’s your daily side serving of design news, short musings, brand stuff, and forgotten ephemera.
Let’s start things off with a massive shout-out to Interact Sustainability Manager Valerie Hawks for kicking off her latest DIELINE column, Trash Talk! I can’t begin to tell you how excited I am to see where this one goes, as we’re currently living in an anti-regulatory hellscape and all of those corporate sustainability goals now feel like a fever dream from the past. Sustainability fatigue, greenwashing, and scaling issues are very much real, but we’re also staring down the advent of wider EPR adoption. Follow along, folks.
But seriously, how amazing would it have been if Love had put “Please Run Brewery responsibly” at the bottom of this adannouncing Brew Dog’s new ownership? Who knows what the James Watt-less future looks like
One McDonald’s Big Mac will cost you $7.17, but another one, not two miles away, will instead set you back $8.05. According to Reuters, you can thank the QSR’s AI Pricing Engine, which apparently finds the “optimal price” for everything on the menu at every restaurant, franchise, or corporate. In reality, the fast food king is exploiting”customer willingness to pay,” which is an amazing thing to do in this economy.
Speaking of inflation, PepsiCo is raising prices on some of its offerings.
Meta’s Muse AI thingamabobber agent cares not for your silly permissions. But I get why you might give it a pass, what with all the cute fuzzy fellas and the Jessica Hische logo. It’s not like Meta doesn’t have a sterling track record when it comes to privacy, amongst, you know, other things.
Since April, this little ol’ DVD has been traveling across the country in a black case, and might be one of the best movie marketing gimmicks I’ve seen in a long while for an indie.
Man, I keep finding job opportunities under all these LinkedIn rocks! Anywho, wanna be a packaging designer for Dude Wipes?
Like, yeah, of course you shouldn’t put Pop-Tarts in the BuzzBallz. Infantilized offerings for elder millennials need to be put in time-out.
Ah, yes. Rebranding it to SUPER Intelligence (SI) in all federal communications. What an Idea, Dear Leader!
Poor, Sports Illustrated (not SI).
No, you actually shouldn’t have left Jhoan Duran in the game. You take him out after he hits Albies.
Grumble, grumble.
-Bill
Hi Bill Thanks for adding a few chuckles to my day! Also some great packaging news 😎 too - Marley