Good morning from Dieline’s editor-in-chief, Bill McCool. Here’s your daily side serving of design news, short musings, brand stuff, and forgotten ephemera.
The way I miss patterned sofas, guys...
No one is doing undersage drinking better than Buzzballs. This is a generational Boones Farm-style run. I mean, they’re putting Pop-Tarts in those little unrecyclable orbs.
Admittedly, I will never know a single goddamn thing about CPG because why oh why would you put a protein bar in a sardine tin? I mean, we had to cover it for extremely obvious reasons, but this also seems like a monumental pain in the ass. That said…better than a flexible wrapper.
Wawa has a Phanatic-themed kids meal with special packaging, which probably means you’ll spot Captain Pander sipping on a raw milk version in the dugout tonight.
Speaking of the Phillies, their AAA team, the Iron Pigs, just dropped Mike and Ike-themed jerseys.
Three words that get every design editor HOT: Midwestern felt art.
Give it up for those Binaurale caps.
Mostly everything you ever wanted to know about Wet: The Magazine of Gourmet Bathing, which ran from 1976 to 1981, can be found in this Dazed piece. Would love to flip through these IRL.
Related: Don’t say “everything you wanted to know” when you’re doing a deep dive piece. You don’t know everything people want to know!
I could never write this piece with a straight face because I inherently distrust anyone who is “enthusiastically embracing AI.”
What could possibly go wrong department: ChatGPT for teens.
Woa, woa, woa. Columbia House still existed up until this week? You mean I could still have been signing my dog up for an account so I could score 20 “free” albums?
Hope you didn’t forget about Texas Chainsaw Massacre Day yesterday!
My family’s always been in meat.
-Bill






It’s a bummer when you link to a site that requires another subscription to read. I honestly don’t even need to read the article about fun couches but I definitely wanted to see some fun, nostalgic images!