Good morning from Dieline’s editor-in-chief, Bill McCool. Here’s your daily side serving of design news, short musings, brand stuff, and forgotten ephemera.
I have around 10 old yogurt containers I use for leftovers, and I’d love for other brands to lean into the reusability of plastic tubs like Lala did with this campaign.
Dior is in hot water for allegedly using AI in its holiday ad (good on FastCo’s Jesus Diaz for explaining “rushed animation,” btw), which was supposed to be a celebration of the handcrafted. The ad’s director, Sylvain Chomet, insists all the animation was done by hand, but he did tell Variety that some segments used an “automated interpolation system.” Now, internet sleuths on Reddit are levying accusations against Prada, too. If you don’t want the stench of AI to follow you, I dunno, maybe just don’t use it? Otherwise, you should be transparent about these things. I’m sure Dior and Prada wouldn’t want to be accused of fast fashion, but if we’re saying that luxury brands are paying a premium for a “hand-crafted” veneer, then if true, this is pretty tacky (and cheap).
Related: That so much of this has turned into an exercise in seeing where someone used AI is kind of a drag! But at least we have a new Wallace & Gromit spot for Barbour.
Bluejacket and Ocelot brewed an English-style IPA for pub rock power rockers The Tubs, a very, very, very good live band you should see if they come to your town.
Subway bread is fashion.
The “Fyre Festival of Advent Calendars” is a skosh strong, but yeah, Kim’s Skims Calendar feels like she raided Dollar General at the last minute. Packaging seemed fun, but not $148 fun.
Charlotte posted this in one of our Slack channels, saying “no one wants this,” but I can assure you that I very much want a Baskin-Robbins turkey cake.
Leave the leaves, or at least turn them into a plastic alternative.
The 10th of November, the year’s almost over.
-Bill
Always enjoy your posts! Take a look at our small family brand. I did the original logo and packaging back when photoshop could still be used by an amateur!