Good morning from Dieline’s editor-in-chief, Bill McCool. Here’s your daily side serving of design news, short musings, brand stuff, and forgotten ephemera.
Thanks to eagle-eyed reader Fritz Klaetke for calling out my half-baked ideas about Monopoly and reminding me of its history as the “Landlord Game,” something I 100% memory-holed. The Elizabeth Magie-invented game actually had two sets of rules. Read the Guardian piece about the game’s history, but here’s a little chestnut: “Somewhat surprisingly, Lizzie created two sets of rules: an anti-monopolist set in which all were rewarded when wealth was created, and a monopolist set in which the goal was to create monopolies and crush opponents. Her vision was an embrace of dualism and contained a contradiction within itself, a tension trying to be resolved between opposing philosophies. However, and of course unbeknownst to Lizzie at the time, it was the monopolist rules that would later capture the public’s imagination.”
The silver lining here is that we’ll all have a mirthful hoot when HBO rebrands/redesigns in the next few years (I’m joshin, there is no silver lining).
Your favorite fake beer brand just partnered with your favorite olive oil brand. But I agree here with Chloe; I don’t know how you put a brewski in a squeeze bottle, but we put a man on the moon. Make it happen.
I’m fine with an olive oil addition to my fake beer, but please keep your mac & cheese dust out of my fancy sodas, please and thank you.
Data Centers around the world are struggling to find a new home. Here’s how you can help!
Whenever you discover a potential client did it themselves with AI instead of hiring you, a human, to do the job, you should absolutely do this and publicly shame them.
I didn’t need a MSCHF-designed car.
Design Director Gig alert! Where my design directors at?
You should 100% support this soon-to-open rescue dog cafe in Los Angeles called Strange Friend. It’s from WFMU mainstay Tom Scharpling and artist and director Julia Vickerman.
-Bill